Content Modelling: Creating Responsive Content Experiences

For the 90% of people who start a task on one device and complete it on another, how do you make sure your site’s fundamental message remains clear? In a multi-device world where your content can live anywhere, content modelling enables your content to adapt consistently.

Steve Fisher, UX do-gooder and design fanatic, will help your team rethink your content for responsive projects. He’ll explain how teams often have the wrong focus on our web projects, and how to correct that.

Set up a framework for success

• Establish the four pieces of a repeatable framework
• Ask four questions to determine what you need from your content

Establish content types

• Understand the purpose of your content types
• Determine your core content type

Prioritize content chunks

• Document and define your content chunks for each content type
• Establish the priority for each content chunk

Sketch the content model

• Sketch prioritized content types and chunks into responsive interfaces
• Move from models to prototypes

Watch this seminar if you want to:

• Get your content ready for a responsive design
• Represent your content across multiple devices
• Understand why content modelling is important
• Lead your team away from compromise and toward agreement