- Avoid the formal tone, creating an imbalance of power in the company-to-customer relationship
- Take a step forward, creating slack in your relationship with customers, and learn why that’s key in having a solid brand
- Show customers there are real people looking out for them, making the products they use
- Be the most human when your customers are the most challenged and need the most help
Small interactions and intimate details play a key role when building relationships, even when it’s a relationship between people and products. You strive for a one-on-one connection, so how do you do it with a faceless, formal entity like a company or product?
In times like these, having an edge counts, and building a relationship just might be that edge. Interaction design can make the difference in advancing the relationship you’re trying to create.
Designing Humanity into Your Products
Interaction with a product is more than how it's used or how it behaves. It's about a connection between two sides. One side is the customer, but the other side is much more than a product or service. To many people, the character and essence of a product and its company are identical. So what is the essence of your product?
Is your product human or a machine? When your product behaves like a machine, your company is perceived to be a machine. It’s just another company, rigid, mechanical, cold. Yet when your product displays a bit of humanity, your company gains a face and becomes another human.
Avoid the formal tone, creating an imbalance of power in the company-to-customer relationship
Take a step forward, creating slack in your relationship with customers, and learn why that’s key in having a solid brand
Show customers there are real people looking out for them, making the products they use
Be the most human when your customers are the most challenged and need the most help
In this webinar, you'll see examples of how humanity exists in the design of products and services through humor, personality, and emotion. You'll explore how just a little extra design effort and thought beyond functional needs can enrich the experience, reveal the company behind the product, and forge enduring connections with customers.
If you’re responsible for any touch point between your product and your customer, you’ll want to see this important presentation.
To gain your edge, and foster the connection between your products and your customers, register today!
Bill explains what you'll learn in this 90‑second preview…
Be informal. Be yourself. Be silly. Easily stated, but how do you do it? Bill explains why speaking with your customers as peers is the best way to promote this connection. This presentation blew the audience away at the 2009 Web App Summit. Evaluations consistently said, “excellent, insightful, entertaining. Fantastic presentation and slide deck.”
Bill has over fifteen years of experience as a writer, information architect, product manager, coder, and interaction designer. Yup, he’s done it all. As Director of Interaction Design at Ziba Design, he is fortunate to work on a variety of challenges, from handheld satellite radios and medical devices to community websites, interactive spaces and product architectures.
Bill also writes about the variety and history of interaction design in everyday experiences on his blog, Push Click Touch. He is determined to stretch how people think about interaction design, from beyond the pure digital to any interaction between humans and the artifacts they create.