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Designing Humanity into your products
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What You’ll Learn
- Avoid the formal tone, creating an imbalance of power in the company-to-customer relationship
- Take a step forward, creating slack in your relationship with customers, and learn why that’s key in having a solid brand
- Show customers there are real people looking out for them, making the products they use
- Be the most human when your customers are the most challenged and need the most help