Andy Fitzgerald

Andy Fitzgerald is a user experience architect based in Seattle. You can find a little spot he's carved out to think and write about the connections between language, meaning, and user experience architecture at

We've seen Andy present many times at places like the IA Summit and knew we had to have him on our program. You can follow Andy on @andybywire.

Headshot of Andy Fitzgerald
Andy Fitzgerald

Language Arts for the Lizard Brain

You’ll learn…

  • Understand the brain’s two modes of interrogating the world around us
  • Discover the role of context in the meaning we assign to words
  • Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
  • Learn the ways you can leverage this knowledge to make better design decisions in the work you do