Skip to Content
We have a new look! Have thoughts or questions? Tell us what you think.

Watch, listen & learn from the world’s best UX experts.

Topic: Writing and Content

Headshot of Andy Fitzgerald
Andy Fitzgerald

Language Arts for the Lizard Brain

Headshot of Andy Fitzgerald
Andy Fitzgerald

What You’ll Learn

  • Understand the brain’s two modes of interrogating the world around us
  • Discover the role of context in the meaning we assign to words
  • Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
  • Learn the ways you can leverage this knowledge to make better design decisions in the work you do