- Start with a hypothesis instead of requirements
- Write a typical hypothesis
- Go from hypothesis to experiment
- Avoid common testing pitfalls
It’s easy to talk about features. Fun, even. But easy and fun doesn’t always translate to functional, profitable, or sustainable.
That's where Lean UX comes in-it reframes a typical design process from one driven by deliverables to one driven by data, instead. Josh Seiden has been there, done that-and he's going to show us how to change our thinking, too.
The first step is admitting you don’t know all the answers; after all, who does? You’ll then write hypotheses aimed at answering the question, “Why?”, then run experiments to gather data that show whether a design is working.
Start with a hypothesis instead of requirements
- Test your initial assumptions early to take risks out of your project
- Focus on ideal user or business outcomes, not which features to build
Write a typical hypothesis
- Create a simple hypothesis with two parts
- Decide what type of evidence you need to collect
Go from hypothesis to experiment
- Design an experiment to test your hypothesis, and keep that test as simple as possible
- Hear examples of Minimum Viable Products (MVPs) others used to test hypotheses
Avoid common testing pitfalls
- Don’t overwhelm yourself by trying to test every idea—just test the riskier ones
- Break down hypothesis into bite-sized chunks you can actually test
Attend this seminar if you:
- Don’t know what a hypothesis is, why it benefits UX designers, or how to write one
- Question whether features are missing and, if so, which users actually need them
- Are tired of creating deliverables that don’t make the kind of difference you want them to
- Think there must be a data-driven way to design-one that isn’t based on guesswork, yet doesn’t replace designer’s intuition
If you want a learning-focused process that rallies your entire team around continuous research—and more effective design outcomes—then watch seminar.
Josh explains what you'll learn in this 90‑second preview…
Josh Seiden is a designer, author, coach, and product leader who has been creating digital products and services for more than 25 years.
Josh is a popular and highly sought-after speaker who appears at conferences around the world. Josh teaches workshops in Agile and Lean methods for product teams and often works with teams as a coach and mentor.
Josh co-wrote the book on Lean UX. He also co-authored Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously, from Harvard Business Press (2017), in which he describes the tools, techniques, and practices that managers need to thrive in this new world.
He is a skilled master when it comes to data-driven design methodologies, which you’ll soon learn for yourself.