Mapping Experiences: It’s the Destination and the Journey

Many of us map user experiences in visual models we deliver to teams and clients to absorb. The work is often done in isolation on the part of the designer, strategist, or user experience professional. What’s often lost in this process is the power these maps hold to frame conversations for teams and stakeholders around what they are doing and why, and align their priorities.

In this seminar, Jim will discuss how he uses maps as tools to support a collaborative, cross-functional team and stakeholder workshop. Mapping experiences can help teams think more analytically about a product, adopt a user-centric approach, work cohesively, and engage more deeply with the user experience.

Initiate The Effort

• Start your map-making process with cross-functional teams, considering the audience and artifacts you’ll use

Draw the Diagram

• Approach the creation of the diagrams: the scope of the journey you are mapping, the focus, structure, and use

Align and Envision

• Bring your maps to the team in a format that works in a brainstorming or workshop setting

Test and Experiment

• Explore ideas gathered during workshops for their potential business value

Digital professionals who want to contribute to more strategic conversations and build cross-functional, collaborative environments in their workplace can benefit from this seminar. Mapping experiences is a golden opportunity to align teams, leverage strengths among team members, and build better solutions.