- Investigate the different kinds of empathy
- Recognize the difference between applying and developing empathy
- Learn tips for deep listening sessions
- Weigh solution-focused versus person-focused research
When navigating obstacles, we often turn to well-established solutions and get stuck churning in that problem space. We become cyclical and self-referential. Involving others and developing empathy can bring fresh input, perspective, and ideas.
Empathy is a buzzword these days. But what does it really mean and how do you apply it to your work? In this seminar with Indi Young, author of the Rosenfeld Media book Practical Empathy, you’ll learn the different types of empathy, how to develop it, and some tips for persuading the people around you to pay more attention to this powerful tool.
Investigate the different kinds of empathy
- Discover the most repeatable, reliable kind of empathy for your work
- Go in depth to discover reasoning, reaction, and guiding principles
Recognize the difference between applying and developing empathy
- Apply empathy with real data rather than an imagined understanding
- See the harm in making assumptions and trusting stereotypes
Learn tips for deep listening sessions
- Listen in a different way than you would in a traditional user interview
- Develop a rapport that really helps people open up
Weigh solution-focused versus person-focused research
- Discover why we get stuck in solution land
- Break free from the Big Data Rut: giant quantities tell you what, not why
Attend this seminar if you want to learn:
- How empathy can actually be used in your work
- How to set up a practice to develop empathy
- Tips to help those around you understand how investing in developing empathy can improve your work
Indi Young has been pioneering ways to understand customers and employees in order to support them better for more than 20 years. Most organizations have developed awareness and expertise at gathering big data—the numbers that track what and how people have done things—but they don’t necessarily understand the why. Indi helps clients tune in by using the messy, divergent reasoning and motivations that drive people’s decisions. She’s an expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. She can solidify patterns and sort through wavelengths to focus on particular channels and support people in more powerful ways.
Indi was a founder of Adaptive Path in 2001, which has provided leadership for the experience and strategy design field. Indi has worked with clients in many industries, including higher education, and has seamlessly embedded with teams at multi-national organizations as well as with tiny start-ups. Indi’s style of engagement and tremendous knowledge always delights.