Practical Empathy for Powerful Decision Making

When navigating obstacles, we often turn to well-established solutions and get stuck churning in that problem space. We become cyclical and self-referential. Involving others and developing empathy can bring fresh input, perspective, and ideas.

Empathy is a buzzword these days. But what does it really mean and how do you apply it to your work? In this seminar with Indi Young, author of the Rosenfeld Media book Practical Empathy, you’ll learn the different types of empathy, how to develop it, and some tips for persuading the people around you to pay more attention to this powerful tool.

Investigate the different kinds of empathy

• Discover the most repeatable, reliable kind of empathy for your work
• Go in depth to discover reasoning, reaction, and guiding principles

Recognize the difference between applying and developing empathy

• Apply empathy with real data rather than an imagined understanding
• See the harm in making assumptions and trusting stereotypes

Learn tips for deep listening sessions

• Listen in a different way than you would in a traditional user interview
• Develop a rapport that really helps people open up

Weigh solution-focused versus person-focused research

• Discover why we get stuck in solution land
• Break free from the Big Data Rut: giant quantities tell you what, not why

Attend this seminar if you want to learn:

• How empathy can actually be used in your work
• How to set up a practice to develop empathy
• Tips to help those around you understand how investing in developing empathy can improve your work