- Recognize common errors in prioritizing features
- Understand the critical difference between outcomes and output
- Be comfortable saying “no” in a rational and transparent way
- Discover Bruce’s method for prioritizing goals based on value, effort, and risk
Product managers play a key role in teasing-out and translating the goals of a product strategy to stakeholders and teams. The ultimate challenge for product folk is keeping stakeholders focused on what’s important, and helping both stakeholders and teams prioritize features that are aligned to the greater vision of the project.
CEO of UpUp Labs and President of the Boston Product Management Association, Bruce McCarthy will share his collaborative method of prioritizing needs based on a simple equation that involves value, effort, and risk. His approach will help product managers get the buy-in they need to develop a project plan and roadmap that everyone can get behind. As Bruce explains it, if his approach were any more scientific, you’d need a lab coat.
Recognize common errors in prioritizing features
Understand the critical difference between outcomes and output
Be comfortable saying “no” in a rational and transparent way
Discover Bruce’s method for prioritizing goals based on value, effort, and risk
It’s not every day that you run across a friendly subject-matter expert like Bruce McCarthy. He’s so invested in helping product managers and UX designers work smarter that his company—UpUp Labs—is launching a tool to help them validate requirements before jumping to design: www.reqqs.com
And all his knowledge comes from direct experience. Bruce founded three startups, so finding product-market fit and a sustainable business plan was essential to growth. He’s also held executive-level product management positions for companies including NetProspex and ATG.
And as a result, he’s come to know what works—and doesn’t work—with traditional design teams and processes. In fact, he’s been blogging about this topic at Product Powers, which will give you a taste of his fun, practical teaching style.
So if you’re ready to stop the madness of requirements-driven design, don’t miss Bruce's live virtual seminar.