Conference Talk

Shaping Behavior, By Design

50 minutes

  • Understand the whys and hows that drive behavior
  • Discover the importance of engaging with users at the behavioral level
  • Learn how to close the feedback loop on your designs; making, testing, iterating, and learning.
  • Get prototyping options to observe and elicit behaviors
Topics:

The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?

Mobile, ambient technology, and connected devices are about mediating people’s behavior in their environments. Uncovering the whys and hows that drive behavior takes empathy, hours of observation, and masterful prototyping skills.

  • Understand the whys and hows that drive behavior

  • Discover the importance of engaging with users at the behavioral level

  • Learn how to close the feedback loop on your designs; making, testing, iterating, and learning.

  • Get prototyping options to observe and elicit behaviors