Conference Talk

Principles, Values, and Effective Design Teams

October 2014

92 minutes

  • Identify core values and tie them to UX for an easier sell
  • Understand the lack of enthusiasm for UX and how you can help
  • Become more effective by adapting your project approach to your organization’s decision style
  • Develop shared values and principles that help guide project decisions
Topics:

How do you have a lasting effect on what your team produces? (Hint: it has nothing to do with sketches or wireframes.)


Kim Goodwin has been doing organizational change work for 12 years. She helps design teams shift culture by teaching them how to frame arguments, plan and execute change strategies, and educated CEOs on decisions that undermine teams.

  • Identify core values and tie them to UX for an easier sell

  • Understand the lack of enthusiasm for UX and how you can help

  • Become more effective by adapting your project approach to your organization’s decision style

  • Develop shared values and principles that help guide project decisions