photo credit:

Indi Young

Indi Young has been pioneering ways to understand customers and employees in order to support them better for more than 20 years. Most organizations have developed awareness and expertise at gathering big data—the numbers that track what and how people have done things—but they don’t necessarily understand the why. Indi helps clients tune in by using the messy, divergent reasoning and motivations that drive people’s decisions. She’s an expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. She can solidify patterns and sort through wavelengths to focus on particular channels and support people in more powerful ways.

She is the author of two amazing books from Rosenfeld Media, Mental Models, and Practical Empathy.

Indi was a founder of Adaptive Path in 2001, which has provided leadership for the experience and strategy design field. Indi has worked with clients in many industries, including higher education, and has seamlessly embedded with teams at multi-national organizations as well as with tiny start-ups. Indi’s style of engagement and tremendous knowledge always delights.

She blogs at and you can follow her on Twitter @indiyoung.