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Watch, listen & learn from the world’s best UX experts.

Expert: Aviva Rosenstein

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When we first heard Aviva Rosenstein present, we knew her enterprise UX expertise would be perfect for our virtual seminar audience … as you’ll soon learn for yourself.

Aviva is a user research manager at docusign.com, and over the past 15 years, she’s held lead UX roles at Salesforce, Yahoo!, and consulted with Fortune 500 companies and startups. She takes a practical approach to product design--focusing on user needs--and helps cross-functional teams do the same as they transition to iterative development methodologies like Agile.

Aviva earned a PhD in the social psychology of interactive media from the University of Texas. She wrote The UX Professionals’ Guide to Working with Agile Scrum Teams, and has spoken at conferences such as Agile2013, IA Summit, and An Event Apart. Get more goodness from her on Twitter @AvivaUX

Headshot of Aviva Rosenstein
Aviva Rosenstein

Thought Experiments for Data-Driven Design

Headshot of Aviva Rosenstein
Aviva Rosenstein

Aviva Rosenstein’s got a mad love for research methods and a fascination for how people use technology. Before joining DocuSign, Aviva spent a decade helping Agile teams ship usable, useful web and mobile applications.

Product managers sometimes assume that getting user feedback is simply a matter of putting a text field on a form so users can share their reactions. But when teams find themselves buried under an avalanche of user feedback, they realize they forgot to ask an important question: what happens to the data on the back end?

Hear the key insights Aviva and her teams at DocuSign, Salesforce and Yahoo have gained from their experiences. She’ll share how they learned to think beyond interface to establish a process for collecting relevant data by asking, “What happens next?”