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Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book “Validating Product Ideas Through Lean User Research (2015) and "It's Our Research: Getting stakeholder buy-in for user experience research projects ” (2012). He founded and led the Israeli chapter of the User Experience Professionals’ Association and has been preaching and teaching UX at Google’s LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.
From Rosenfeld Media's Product Management + User Experience Virtual Conference.
UXers who practice user research and Product Managers have a lot in common. They both want to learn from users and customers and work hard toward developing successful products, features, or services.
However, sometimes they may feel disconnected from each other, perceiving one another as too slow, fast, biased, academic, disorganized, vague, and what not. During this talk, Tomer Sharon, author of It’s Our Research and the forthcoming Validating Product Ideas, will provide six practices—three for UXers, three for PMs—to work better together in researching users and their needs.
Be there early to help Product Managers to Shape product roadmap
Listen to PMs to identify knowledge gaps
Let PMs be: invite them to ask users questions
UXers can make you heroes
Get feedback on your survey questions
Customer meetings are a rare opportunity to learn