Defining a UX Design Strategy

Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan.

Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. (For too many teams, this is a daily reality.)

So what characteristics lead to concrete elements that will actually work for your team?

Find out from Jim Kalbach, principal UX designer at Citrix. He knows how to remove fuzziness from design discussions and inspire consistent action from diverse personalities.

Defining what strategy is and isn’t

• How to develop guiding principles that overcome the challenges you’re facing
• What inspires consistency in behavior, and how strategy relates to analysis and planning

Developing a repeatable framework for decision-making

• The common elements of successful strategies
• Techniques to tie high-level business goals to detailed-level team implementation

Using the UX Strategy Blueprint

• How UX tools like experience maps help us define a realistic strategy
• What the UX Strategy Blueprint is, and how it aligns your team around action

Pitching your UX strategy to others

• The workshops, documents, and diagrams that help you communicate about your strategy
• Case studies in “designing communication” to champion your strategy internally

Attend this seminar if you want to:

• Define a coherent UX design strategy for your team
• Diagnose problems in your existing UX design strategy
• Get a concrete set of decision-making criteria to align your team
• Ensure UX work effectively supports business objectives

If your strategy discussions feel more like political battles than progressive team-building, this seminar is for you.

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Discussion Prompts for Your Team:

• What is our current UX strategy?
• Do we incorporate the five Ps in our current strategy?
• Are we using an alignment diagram as a tool for our strategy? If not, should we be? Which one would fit our needs best?
• How well do we communicate our strategy? What techniques from the virtual seminar can we use to do a better job communicating our strategy?