- Entice site visitors to participate in surveys
- Get users to engage with your questions
- Help your users answer questions accurately
- Deliver survey feedback to stakeholders
When Caroline Jarrett consulted with the UK tax authorities on how to deal with large volumes of tax forms, she encountered a massive challenge of getting accurate user feedback.
And if you can imagine the savvy required to survey users about tax forms, then you can probably understand why Caroline is leading this seminar. She's exactly the kind of incredibly detailed and experienced expert you want as a teacher.
So, in short, we couldn't be more thrilled to have her.
Caroline is co-author of "Forms that work: Designing web forms for usability." She's been writing and presenting on survey design since 2002, and you can pick up her next book on survey design which Rosenfeld Media is publishing later this year. In the meantime, follow her on Twitter @cjforms.