Measuring Change with Surveys
What You’ll Learn
- Create surveys that people are actually willing to take
- Avoid sampling and research bias
- Put your surveys through usability testing
- Target the best respondents for your survey
- Analyze your data
Talk To Me: Involving Non-Researchers in Customer Insights
What You’ll Learn
- Define your research goals
- Choose the right method
- Identify the audience and recruit them
- Develop a research plan
Designing Effective Surveys
What You’ll Learn
- Entice site visitors to participate in surveys
- Get users to engage with your questions
- Help your users answer questions accurately
- Deliver survey feedback to stakeholders