Conference Talk

Hunches, Instincts, and Trusting Your Gut

October 2014

79 minutes

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
Topics:

How do you know when you can trust your gut, when you need to rely on a teammate, or when it’s time for user research? Can you assess the quality of design comps? Do you know when a design is good? What about when a wireframe is heading in the right direction? Do you know your audience will understand the message of your presentation deck? Can you communicate your ideas in a clear, credible way that makes people stop and listen?

In the UX community, we value critique. But our understanding of doing it well is in the early stages. We applaud being open to feedback and discussing constraints—Leah helps us take our skills to the next level by sharing tricks to evaluate designed elements.

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information

  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why

  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”