The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).
Expert: Leah Buley
Leah Buley is a veteran of the experience design industry, a former Forrester analyst, and the author of the book The User Experience Team of One. Bridging the roles of practitioner and analyst, Leah can help a company evaluate where it stands competitively with respect to design, and then turn around, roll up her sleeves, and help its teams do the hard work.
Leah spent 15 years in the design field as a UX practitioner (though she got her start as an opinionated web developer). Her past work spans agencies, startups, and Fortune 100 companies. Leah was previously a principal analyst at Forrester, researching the evolving role of design in business. Prior to that, she worked as a design strategist in the design innovation group at Intuit, one of the forerunners in making design thinking a cultural competency. Before Intuit, Leah was a lead experience designer at Adaptive Path, a pioneering user experience and service design consultancy, working with clients in financial services, healthcare, social media, and consumer products.
Leah writes and speaks regularly at conferences such as SXSW, UX Week and UX London. Her talks and workshops have a reputation for being high-energy, hands on, and just a little bit quirky.