The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe—our gut or the data?
In this presentation, Jared will explore the world of measures, metrics, and Key Performance Indicators (KPIs). He’ll share the techniques behind Amazon and Netflix’s success. He’ll show how some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. Plus, you’ll see alternatives to satisfaction and net promoter score that give insight into the design process and help designers have better instincts.
What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
How we construct true KPIs that can predict the future patterns of users
Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss Jared’s talk.