Video games generate billions of dollars a year because of UX designers. Great UX design means one video game becomes a cultural icon while another lands in the $5 bin at GameStop. What cues can we take from these popular games—and from this technology-driven industry that closely parallels our own?
Steph Hay shares two cues: Content-first UX Design and Contextual Learning.
See popular video games whose character stories form the backbone of design and whose flow teaches players to use the game while they’re playing it. Steph will translate these two concepts to her work with Ben & Jerry’s, the Annie E. Casey Foundation, and FastCustomer.com—which resulted in fewer design iterations, more cohesive content, and higher user engagement.