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Watch, listen & learn from the world’s best UX experts.

Recorded Event: Rosenfeld: User Research for Everyone Talks from the conference

Rosenfeld: User Research for Everyone logo

Your company might still believe there’s not enough time or money to do research right. Or maybe you lack professional researchers on your team. Or you’re new to user research and need to gain confidence and experience. Don’t let those issues stop you.

Headshot of Cindy Alvarez
Cindy Alvarez

Infectious Research

Headshot of Cindy Alvarez
Cindy Alvarez

As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions?  How do you get that knowledge from your head into everyone else's heads? 

You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.

In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!

Headshot of Abby Covert
Abby Covert

Making Sense of Research Findings

Headshot of Abby Covert
Abby Covert

What You’ll Learn

  • Learn what you can do before, during, and after research activities to make gathering insights more efficient later on
  • Gain confidence in breaking down large sets of research data into manageable areas to focus on
  • Improve the way you communicate research insights to clients and colleagues
Headshot of Leah Buley
Leah Buley

The Right Research Method for Any Problem (and Budget)

Headshot of Leah Buley
Leah Buley

The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).