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Rosenfeld: User Research for Everyone
Talks from the conference
Your company might still believe there’s not enough time or money to do research right. Or maybe you lack professional researchers on your team. Or you’re new to user research and need to gain confidence and experience. Don’t let those issues stop you.
As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions? How do you get that knowledge from your head into everyone else's heads?
You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.
In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).