Expert: Abi Jones

Explore the Possibilities of Ultra-Contextual Design

What You’ll Learn

• Establish context for user experiences via empathy map
• Evaluate whether sensor-informed context makes sense for your users
• Use journey maps to drive sensor-informed context
• Ask for more data without alienating users

Helping Teams Become Design Independent

Abi Jones has always been about independence. She’s been helping folks feel capable from the very beginning—when she taught third grade. Abi’s more recent work on the MySpace redesign team and her current gig as an interaction designer for Google Books support that same goal: giving people confidence to tackle the hard challenges.

She recently worked with a Google team to design a flexible, reliable feedback system. Abi was reminded that jumping into a pre-existing team is hard—especially when it’s a team of engineers and you’re a designer. How do you define your role and create a model that works? How far do you take a design before production? How do you give them the skills to continue once you leave?

In her debut presentation, Abi will share how creating and modeling product principles, scoping iteration, and trusting specialists (like writers) are all part of the magic. You’ll hear about the challenges that reshaped her process.