Story First: Crafting Products That Engage
What You’ll Learn
- Understand what story does for people and how it functions
- Apply narrative architecture to digital products
- Think and act like a story-maker
Expert: Donna Lichaw
Donna Lichaw brings us over 15 years of experience guiding startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and through her Storymapping Workshop, DonnaI utilizes a ‘story first’ approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. Her book, The User's Journey: Storymapping Products That People Love, is out now and has garnered lots of early praise.
Donna began her career as a designer, user experience strategist, and product manager for multiple startups and organizations in New York and London, working with brands like Bloomberg, Citi, Casio, Atlantic Records, Sony Pictures, and New York Public Radio. Prior to a career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker.
She's presented highly-regarded talks and workshops around the world and has taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design.
Interested in learning more about crafting product stories? Check out an exerp from Donna's new book on the topic.