Topic:
Storytelling
Kate Rutter
Kate Rutter
What You’ll Learn
- Understand relevant metrics you define to inform your decisions, based on customer usage
- Get actionable user behavior metrics that are comparative to your work
- Learn the craft of storytelling with words, pictures, and numbers
Jeffrey Eisenberg
Jeffrey Eisenberg
What You’ll Learn
- Develop detailed personas
- Conduct a pre-mortem
- Write a story narrative using reverse chronology
- Draft the buyer legend and execute
Leah Buley
Leah Buley
What You’ll Learn
- Construct compelling narratives
- Communicate the heart of the matter
Donna Lichaw
Donna Lichaw
What You’ll Learn
- Understand what story does for people and how it functions
- Apply narrative architecture to digital products
- Think and act like a story-maker
Noah Iliinksy
Noah Iliinksy
What You’ll Learn
- Start with user-centered design
- Select your relevant content
- Structure the visualization
- Format your visualization
Noah Iliinksy
Noah Iliinksy
What You’ll Learn
- Decide what story to tell with your abundance of data
- Choose the best data for telling that story effectively
- Select which encodings best align with the data
- Select which encodings best align with the data
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
- How curated content will help you execute a content strategy
- Why a solid point-of-view drives your strategy
- Where automated publishing tools often work against you
- Why storytelling cultivates content for your target audience
- How to utilize storytelling techniques to craft the best experience
- How to avoid trouble when curating
Noah Iliinksy
Noah Iliinksy
What You’ll Learn
- Understand why visualization is powerful and popular
- Know where there’s a difference between data visualization and infographics, and when to use each
- Realize how visualization for analysis and for presentation differ
- Recognize what different visualization styles exist (line, bar, pie, map, etc.) and their strengths
- Understand what the subtlety and beauty of well designed visualizations can achieve
Whitney Quesenbery
Whitney Quesenbery
What You’ll Learn
- Realize that good storytelling takes practice
- Let stories persuade, by letting your audience think about something new
- Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories
- Understand why details you choose to leave out of your story can be as important as those you choose to include
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