Storytelling That Is Actionable & Accountable
What You’ll Learn
- Develop detailed personas
- Conduct a pre-mortem
- Write a story narrative using reverse chronology
- Draft the buyer legend and execute
Expert: Jeffrey Eisenberg
Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative. He is a recognized authority and pioneer of Internet marketing strategy; improving online conversion rates for sales and lead generation.
Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?”. He has written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Jeffrey has been a speaker and delivered the keynote speech at conferences around the world.
Jeffrey has worked with thousands of companies, students and clients, including HP, NBC Universal, GE, WebEx, Overstock and Google, that have consistently enjoyed dramatic improvement in online sales and lead generation.
Ready to hear more from Jeffery? He’ll show you how to “Measure Customer Experience Design and Make it Accountable” in his recent article.