Encouraging Clicks
What You’ll Learn
- The unexpected costs of dark pattern tactics
- How cognitive load, or brain strain, influences a user’s experience
- The role of the UX designer in setting user expectations
Expert: Paul Boag
Paul Boag is a user experience consultant, author, and speaker. He helps not-for-profits such as the European Commission, UCAS, and Doctors Without Borders adapt to the digital world. He also works with many sizeable commercial clients. He refocuses them on user experience and engaging with a new digitally savvy audience. All the while pursuing his not-so-hidden agenda.