- Understand relevant metrics you define to inform your decisions, based on customer usage
- Get actionable user behavior metrics that are comparative to your work
- Learn the craft of storytelling with words, pictures, and numbers
User experience designers are storytellers who blend words and pictures into compelling experiences. When designers add metrics to the mix, the impact of their work becomes quantifiable and influential. Business leaders are focused on numbers. When we use relevant metrics to inform and support our design decisions, the results can be both strategic and persuasive.
In this seminar, Kate will explore how metrics are used to shape and influence our work. She’ll discuss the power of storytelling and narrative in design, personal expression, how to avoid “vanity” metrics, and identifying measures of behavioral actions that are relevant to your work.
Understand relevant metrics you define to inform your decisions, based on customer usage
Get actionable user behavior metrics that are comparative to your work
Learn the craft of storytelling with words, pictures, and numbers
It’s hard to hang around Kate and not feel like you’re getting smarter every minute. She has a way of forever changing the way you’ll see the world.
We first met her at Adaptive Path, where she was one of the brilliant stars guiding the organization through new ways of thinking about client projects. She then went on to co-found LUXr, where she helped hundreds of entrepreneurs and startup founders understand how to build better products and services. In those two experiences, she demonstrated her ability to really understand how design can shape great businesses.
However, it’s her more recent work at TradeCraft and now in consulting business where you really see it come together. She’s become a master at the intersection of business performance and great design, which is exactly who you want to learn about UX Metrics from.