- The unconscious side of the user experience
- How to map emotion to experience—and work it into your team’s daily practice
- Focusing on product design within the context of the customer’s life
- Why contextual research doesn’t need to be so hard
Why do some apps become addictions, while others are ignored or uninstalled without a second thought? And how can companies gain a foothold in customers’ mobile devices without relying solely on expensive marketing or “viral” word-of-mouth tactics?
You’ll find out from Kelly Goto when she describes the underlying emotional indicators that reveal customers’ surprising attachments to brands, products, services,
The unconscious side of the user experience
How to map emotion to experience—and work it into your team’s daily practice
Focusing on product design within the context of the customer’s life
Why contextual research doesn’t need to be so hard
In fact, Kelly has spent more than 18 years studying the “why” behind customer adoption of applications. She’s seen first-hand the sustaining power of products and services that successfully “integrate with people’s lives”—and she’ll teach you what she’s learned in this compelling talk that delves into user emotion, context, and value.
Kelly explains what you'll learn in this 90‑second preview…
Kelly Goto is fascinated by how people adopt products and services in their daily behavior. And as a pioneer of the design ethnography field at her own consultancy, gotomedia LLC, she studies this for clients including Samsung, Nokia, Target, and Wells Fargo.
So perhaps it’s no surprise that prototyping is up her alley. After all, it gives designers the ability to build experiences faster, test them faster, and watch what happens faster—as you’ll soon learn for yourself.
Kelly is recognized globally for helping to design people-friendly interfaces for web and mobile products. She wrote Web Redesign 2.0: Workflow That Works, which many colleges and universities use in their digital curriculum. She also is an instructor and consultant in topics such as Lean processes, emotional UX, design thinking, and “getting unstuck.”
So if you want to learn how to prototype and test mobile experiences from one of the most dynamic and friendliest experts on Earth, then Kelly is just the person you’ve been waiting for.