Conference Talk

Using Metaphors to Create Better Personas

April 2013

90 minutes

  • Metaphors and playful linguistic techniques you can use to better interpret data faster
  • What differentiates trivial information from substantive persona research data
  • How to write personas with brevity so they become memorable to your team
  • Versatile techniques that can replace weeks of tedious data analysis and cataloging
Topics:

Personas are easy to do, but hard to do well. Many researchers fall short of capturing the right details, analyzing the data in a timely manner, or establishing the persona as a guiding archetype for a project.

But fear not! You can still create solid personas—even if analyzing data from open-ended interviews with large samples of people seems intimidating.

  • Metaphors and playful linguistic techniques you can use to better interpret data faster

  • What differentiates trivial information from substantive persona research data

  • How to write personas with brevity so they become memorable to your team

  • Versatile techniques that can replace weeks of tedious data analysis and cataloging

Cyd is an accomplished UX researcher whose persona work—and use of metaphors in the field—has been talked about at SXSWi and (soon) in UX Mag. She’s also a sociolinguist and poet, and her client roster includes companies like Wikipedia, Sony, and Volkswagen.