Skip to Content
We have a new look! Have thoughts or questions? Tell us what you think.

Watch, listen & learn from the world’s best UX experts.

Expert: Cyd Harrell

Headshot of Cyd Harrell

Perhaps it’s her poetry influence that makes Cyd Harrell’s usability coaching feel as artful as it is scientific. Regardless, people love learning from her—as you’ll soon find out for yourself.

Cyd was the VP of Research for SF-based UX design firm Bolt|Peters until June 2012, when Facebook acquired the company. While there, she helped clients such as Sony, Volkswagen, and Rdio to conduct remote research and real-time usability studies. Before that, she the led desktop experience and design standards groups at Charles Schwab.

Cyd also is renowned for building communities, which she’s done in San Francisco (as co-founder of Women on the Web), and at Code for America (where she’s a mentor). She’s also an advisor to ethnio, a product that helps people recruit research participants.

Until you attend her workshop, go ahead and benefit from Cyd’s masterful knowledge of mobile-UX research by following her on Twitter @cydharrell.

Headshot of Cyd Harrell
Cyd Harrell

Metaphors in Qualitative Research & Analysis: The Force is Strong

Headshot of Cyd Harrell
Cyd Harrell

What You’ll Learn

  • Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test
  • Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things
  • Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets
  • Gain deep insights when you categorize and cluster information more rigorously