Micro-moments are the smallest units of interaction in an online experience; like when Kayak.com automatically activates the return-date calendar after you’ve entered your departure date. It’s so smart!
Do you want to find your micro-moments and make frictionless experiences from them?
Of course you do! And consider Stephen Anderson your Sherlock Holmes, because he’s the detective who identifies micro-moments and maps them to bigger customer journeys. He’ll tell you how to design interactions as conversations that you can anticipate and direct. Plus, you’ll learn how to integrate micro-moment design into your existing workflow.
Design interactions from conversations
You'll see real examples of why micro-moments make people very happy or very frustrated.
- Think of interactions as conversations as a way to focus on the content first
- “Role play in the browser” to identify which moments stick with you and which fall flat
Focus on “how” rather than “what”
You'll hear why Stephen thinks our UX industry is going down some dangerous paths.
- Differentiate between good versus good-enough design
- Dig into the “why” of your designs—rather than only satisfying requirements
Integrate micro-moments by starting your process from the bottom up
You’ll stop using the information architecture as the driving force behind your designs.
- Dive into the micro-moments before mapping them to the overall flow
- Find out how to make common micro-moments better