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Watch, listen & learn from the world’s best UX experts.

Expert: Amy Jo Kim

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Named by Fortune as one of the top 10 influential women in games, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix,, Ultima Online, Covet Fashion,  & Happify.

Amy Jo has helped thousands of entrepreneurs & innovators bring their ideas to life through her coaching programs at She pioneered the practice of applying game design to digital services and is well-known for her books Community Building on the Web (2000) and Game Thinking (2018).

In addition to her coaching practice, Amy Jo teaches Game Thinking at Stanford University and the USC School of Cinematic Arts, where she co-founded the game design program. She holds a PhD in Behavioral Neuroscience from the University of Washington and a BA in Experimental Psychology from UCSD.

Headshot of Amy Jo Kim
Amy Jo Kim

Turbocharge Your Product Design With Game Thinking

Headshot of Amy Jo Kim
Amy Jo Kim

What You’ll Learn

  • How to identify the right people to test early versions of your product
  • Ways to transform customer research insights into design-ready Job Stories
  • How to use 4-stage Customer Narratives to design experiences that evolve over time
  • Core Loops that build skills and promote learning for long term user engagement