Expert: Steve Mulder
Steve Mulder is Senior Director of Audience Insights at NPR, where he spearheads digital analytics and insights across the organization, ensuring that NPR and public radio stations have a comprehensive understanding of audience across all digital platforms. He also launched an analytics service for stations that provides tailor-made measurement, reporting, and insights for the public radio system. In his previous life, Steve worked with organizations such as Nokia, Fidelity, Samsung, 3M, and TripAdvisor on their online experiences. He is a regular conference speaker and the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web.
Want more from Steve Mulder? Check out our interview with him: Making Personas Work for Your Web Site: An Interview with Steve Mulder.