A Content Strategy Roadmap
What You’ll Learn
- Create, deliver, and govern your content
- Determine how content serves your organization
- Design for your content
- Establish and maintain a repeatable process
Expert: Kristina Halvorson
We knew we had to have Kristina for this thought-provoking and evolving topic. As founder and president of Brain Traffic, an nationally renowned agency specializing in content strategy and writing for the web, she put content strategy on the map!
Widely recognized as a leading content strategist, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. In fact, you can catch her at our User Interface 15 Conference this November in Boston.
Beware! Her energy and enthusiasm is contagious. She'll challenge you to be brave. To be informed. And to be a passionate advocate for content strategy.
Kristina is the author of Content Strategy for the Web, a must-have for anyone starting or managing a web site. The book helps to define the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. It also gives practical advice on staffing and resource allocation for web editorial roles and responsibilities.
Her professional background includes marketing, sales, public relations, and playwriting. When she's not traveling the country making the case for better web content, Kristina can be found hanging out at the Brain Traffic offices in Minneapolis, or chasing after her two kids in St. Paul, Minnesota.