Combining Qualitative and Quantitative Research
What You’ll Learn
- Using Qualitative and Quantitative Measurement
- Improve Your Onboarding Process
User Experience Designer, Product Manager, and Lean Startup expert.
Laura Klein is a User Experience Designer, Product Manager, and Lean Startup expert in Silicon Valley, where she advises startups and helps companies build products people will love. Her blog, Users Know, and her book, UX for Lean Startups, are aimed at helping entrepreneurs learn enough research and design to let them validate their ideas. Her new book, Build Better Products, will be released by Rosenfeld Media later in 2016.
You'll definitely want to hear more from Laura. Take a look at her article on "The Three Reasons Why Your Visitors Don't Convert."
What You’ll Learn
From Rosenfeld Media's Product Management + User Experience Virtual Conference.
Product teams spend a lot of time making decisions about what the customer will experience. UX Designers make journey maps and interfaces. Product Managers build and prioritize roadmaps. Marketing writes copy and gets in front of potential users. Engineers make it all into a product. All too frequently, we do these things separately, which can lead to problems. Engineering doesn’t understand the ideal user flow. Designers don’t know why one feature is being built before a more important one. Marketing has a different vision of the ideal customer. And Product Managers have to run around explaining the vision to everybody on the team.
Some things are so important that they need to be created, shared, and understood by the whole team together. The User Lifecycle Funnel is one of those things. In this talk, Laura Klein, author of the forthcoming Build Better Products, will share a framework and a design thinking exercise for making sure that everyone on your team—including Product Managers and UX Designers—is united in their vision for just what exactly it is that you’re building. You’ll learn a quick, hands-on tool that will help you combine qualitative and quantitative data to determine and measure every step of your customer’s journey.
Not sure which is right for you? See the benefits of each.
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