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Watch, listen & learn from the world’s best UX experts.

Topic: Progressive Enhancement

Headshot of Laura Klein
Laura Klein

Planning Your User’s Path Together

Headshot of Laura Klein
Laura Klein

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Product teams spend a lot of time making decisions about what the customer will experience. UX Designers make journey maps and interfaces. Product Managers build and prioritize roadmaps. Marketing writes copy and gets in front of potential users. Engineers make it all into a product. All too frequently, we do these things separately, which can lead to problems. Engineering doesn’t understand the ideal user flow. Designers don’t know why one feature is being built before a more important one. Marketing has a different vision of the ideal customer. And Product Managers have to run around explaining the vision to everybody on the team.

Some things are so important that they need to be created, shared, and understood by the whole team together. The User Lifecycle Funnel is one of those things. In this talk, Laura Klein, author of the forthcoming Build Better Products, will share a framework and a design thinking exercise for making sure that everyone on your team—including Product Managers and UX Designers—is united in their vision for just what exactly it is that you’re building. You’ll learn a quick, hands-on tool that will help you combine qualitative and quantitative data to determine and measure every step of your customer’s journey.

Headshot of Stephen Hay
Stephen Hay

Maintaining Simplicity

Headshot of Stephen Hay
Stephen Hay

What You’ll Learn

  • What simplicity means and how to watch for the human conditions that lure us to the dark side of complexity
  • How leaving content decisions until the end and adding features is like choosing a vehicle before knowing the route
  • Why the baggage that comes with designs, clients, designers, and developers doesn’t solve the right problems (yours)
  • How to use a three-step zero-based approach to achieve simplicity