- Get practical advice on how mapping experiences can lead to strategic conversations in your organization
- Learn specific techniques that you can use to facilitate design conversations with business leaders
- Gain advice on how to leverage your design skills to influence business strategy and change organizations
Business strategy is evolving into a more inclusive, customer-centric practice that incorporates creative, as well as analytical, teams. Designers are on the forefront of these changes and can broaden their role from researchers and creative professionals to facilitators and leaders who change the purpose and place of design in an organization.
Designers have many tools that they can draw from to align cross-functional teams and stakeholders to a singular vision for a product or strategy. Jim will discuss how Design Thinking, Lean UX, and Mapping Experiences are just a few methods that designers can use to lead strategic conversations toward customer-centric solutions.
Get practical advice on how mapping experiences can lead to strategic conversations in your organization
Learn specific techniques that you can use to facilitate design conversations with business leaders
Gain advice on how to leverage your design skills to influence business strategy and change organizations
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Consulting and Education with Mural.ly, a leading online whiteboard for digital collaboration. Previously, Jim has worked with large companies, such as Audi, SONY, Elsevier Science, Lexis Nexis, Citrix, and eBay, among others.
Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany.
Jim’s plays jazz bass in jam sessions and combos in Jersey City, where he currently lives. In 2007 Jim published his first book, Designing Web Navigation (O’Reilly). His latest book, Mapping Experiences (O'Reilly), is now available everywhere. He blogs at http://www.experiencinginformation.com and tweets at @jimkalbach
You'll want to hear more from Jim for sure. Take a look at his thoughts on "Effective Remote Design" or "Mapping Experiences: Five Key Questions to Get Started."