Watch, listen & learn from the world’s best UX experts.

Topic: Brand

Marketing to a specific audience is branding. And whether you're using intuitive interactions or writing tailored content, developing a brand that conveys a reliable experience to your users is a key facet to the growth of any organization.

Headshot of David Rivers
David Rivers

Visual Design for Web Applications

Headshot of David Rivers
David Rivers

What You’ll Learn

  • Use key points to use as a checklist or to plan your visual design
  • Incorporate brand into your design
  • Recognize when you should be consistent, and when it’s important to be inconsistent
  • Consider new terms—Stage, interaction planes, and affordances—what they mean and why they’re important
  • Start down in the trenches of your application, rather than the dashboard or home screen
Brand Visual Design Web Applications Interface Design
November 22, 2010
Headshot of Jared Spool
Jared Spool

Strike Up the Brand: How Smart Design Can Strengthen Your Brand

Headshot of Jared Spool
Jared Spool

What You’ll Learn

  • Recognize the two important outcomes of branding efforts -- affinity and dispositional returns
  • Understand why 'message' branding doesn't strengthen engagement, but 'experience' branding does
  • Understand the important role that user experience research plays in the design process for branding
  • Measure brand engagement to show the effects of a design
Brand Visual Design Strategy
May 1, 2008