Business Strategy

If you work in UX design, then you're in the business of building businesses. After all, conveying an intuitive experience to your users is vital to engagement. Find out how to make business and UX design play nice together -- from experts with powerful lessons learned.

Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

You’ll learn to…

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating
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Headshot of Ginny Redish
Ginny Redish

Writing Vibrant, Compelling Web Copy

You’ll learn to…

  • Effectively focus on your customers, not on your organization
  • Engage site visitors with a call to action and always with action verbs
  • Create vibrant copy in just fragments or in complete, grammatically correct sentences
  • Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy
  • See where the conversation plays a key role in social media
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