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Watch, listen & learn from the world’s best UX experts.

Category: Content 21 seminars, 15 instructors, and you

Optimizing your site to be recognized by the search engines isn’t a lost art — it’s a requirement. To be found, your meta information and content components need to speak to the terms users input into organic search just as much as they need to work with Google's formula.

Headshot of Andy Fitzgerald
Andy Fitzgerald

Language Arts for the Lizard Brain

Headshot of Andy Fitzgerald
Andy Fitzgerald

What You’ll Learn

  • Understand the brain’s two modes of interrogating the world around us
  • Discover the role of context in the meaning we assign to words
  • Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
  • Learn the ways you can leverage this knowledge to make better design decisions in the work you do
Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

Headshot of Margot Bloomstein
Margot Bloomstein

What You’ll Learn

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating
Headshot of Whitney Quesenbery
Whitney Quesenbery

Storytelling for UX

Headshot of Whitney Quesenbery
Whitney Quesenbery

What You’ll Learn

  • Realize that good storytelling takes practice
  • Let stories persuade, by letting your audience think about something new
  • Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories
  • Understand why details you choose to leave out of your story can be as important as those you choose to include
Headshot of Kristina Halvorson
Kristina Halvorson

Content Strategy: Maximizing a Business Asset

Headshot of Kristina Halvorson
Kristina Halvorson

What You’ll Learn

  • See content strategy (and its business value) defined and explained in plain language
  • Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays
  • Discover simple ways to introduce content strategy into your user experience design process
  • Learn about the easy-to-use tools to plan, create, and govern your online content
  • Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities