Features vs. Reality: Lessons from Georgia.gov
What You’ll Learn
- Consider why some typical content solutions wouldn’t work
- Examine the multi-faceted solution to Georgia’s complex content management issues
Empowerment in an Era of Self-Validating Facts
What You’ll Learn
- Explore the problems caused when internal truths trump external data
- Meet your audience where they are with your unique voice
- Gain your audience’s trust by delivering the right volume and types of content
- Reflect and rebuild trust by empowering your audience with vulnerability
Language Arts for the Lizard Brain
What You’ll Learn
- Understand the brain’s two modes of interrogating the world around us
- Discover the role of context in the meaning we assign to words
- Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
- Learn the ways you can leverage this knowledge to make better design decisions in the work you do
Writing the Interface
What You’ll Learn
- Understand the difference between voice and tone
- Maintain voice and tone across channels
- Learn what a language pattern is
Navigating Challenging Content Strategy Conversations
What You’ll Learn
- Prepare for feedback
- Manage difficult conversations
- Build a better conversation
Let’s Talk About Responsive Images and Performance
What You’ll Learn
- Make image strategy a part of your content strategy
- Create a performance budget to help shape your site experience
- Load different images depending on your customer’s screen size
- Examine creative solutions to reduce image load implementation on the web
Content Modelling: Creating Responsive Content Experiences
What You’ll Learn
- Set up a framework for success
- Establish content types
- Prioritize content chunks
- Sketch the content model
Designing Content for
Product Experiences
What You’ll Learn
- Create a foundation for
content strategy - Approach content with an
iterative methodology - Learn how to create better content experiences for interfaces
- Build better content experiences
Bringing IRL Online
What You’ll Learn
- Meet the real needs of your customers
- Build and circulate trust on your site
What Video Games Teach Us about UX
What You’ll Learn
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- How to apply Content-first UX Design and Contextual Learning
Content-first UX Design: What Video Games Teach Us About UX
What You’ll Learn
- Video Game Design
- Content-first UX Design
- Contextual Learning
- Flipping our Paradigm
Defining Your Mobile Content Strategy
What You’ll Learn
- Identify what content you want to publish on mobile versus desktop
- Create an editorial workflow that’s realistic for your team and CMS
- Edit content to make it easier to read on all devices
- Add structure to your content to make it more flexible
Microcopy that Strengthens Your Design’s Experience
What You’ll Learn
- Create effective microcopy for your user interface
- Use microcopy to get appropriate content and behavior from your users
- Determine the qualities of good microcopy
- Send the right type of message to the right people at the right time in the right way
Designing Effective Content Marketing
What You’ll Learn
- Understand the value of content marketing
- Work collaboratively with cross-functional teams
- Find a starting point for measurement
- Measure how your content boosts revenue
Managing Content Sprawl
What You’ll Learn
- Identify how taxonomy can change your UX
- Apply taxonomy-driven design in your organization
- Deliver content through taxonomy-driven structures
- Capitalize on the unique aspects of dynamic content
Responsive Web Design Workflow
What You’ll Learn
- Start with the content
- Establish UX flows and styles in text
- Create and present web-based mockups
- Keep styles in-check
Designing Across Devices with Progressive Enhancement
What You’ll Learn
- Create experiences without technological constraints
- Stop assuming users are just like you
- Make a content-first approach work
- Establish a solid strategy for planning
Controlling the Pace of UX with Content Strategy
What You’ll Learn
- Determine if “slow content” is right for your company
- Balance your brand voice with your users’ needs
- Pull users through content to encourage learning and discovery
- Help your users make decisions more confidently
Voice and Tone: Creating Content for Humans
What You’ll Learn
- Nail your brand voice—and keep it consistent
- Determine your tone of voice
- Write content with personality
- Craft a practical style guide
Building Trust with Your Users through Messaging & Copy
What You’ll Learn
- Speak the language your audiences use
- Test content—online and offline—for its understandability
- See your forms as conversations (not just conversions)
- Be helpful even when you don’t meet expectations
A Content Strategy Roadmap
What You’ll Learn
- Create, deliver, and govern your content
- Determine how content serves your organization
- Design for your content
- Establish and maintain a repeatable process
Organizing Mobile Web Experiences
What You’ll Learn
- How to organize your content and services for mobile users
- Why you should design for content first, navigation second
- Effective ways to layout navigation menus on mobile screens
- How to choose between multi-device design solutions like responsive design & device experiences
Content Strategy for Mobile
What You’ll Learn
- Expand from desktop to mobile publishing
- Approach content with a mobile mindset
- Model content for awesome mobile viewing
- Maintain and govern your mobile content
Writing Content for Usability
What You’ll Learn
- Avoid patterns that lead to super boring content
- Recognize the 4 characteristics of compelling content
- Write powerful content from scratch
- Edit and prioritize messages in existing content
Combining Curation with Your Content Strategy
What You’ll Learn
- How curated content will help you execute a content strategy
- Why a solid point-of-view drives your strategy
- Where automated publishing tools often work against you
- Why storytelling cultivates content for your target audience
- How to utilize storytelling techniques to craft the best experience
- How to avoid trouble when curating
Writing Vibrant, Compelling Web Copy
What You’ll Learn
- Focus on your customers, not your organization
- Know what your customers want to accomplish
- Know what you want your site to accomplish
- Connect your plan for copywriting to your content strategy
Organization Schemes for Web Content
What You’ll Learn
- Determine when to use schemes from the exact category
- Determine when to use schemes from the ambiguous category
- Use combinations of schemes to further organize your content
- Decide which organizational scheme or schemes you should use
Produce a More Persuasive Site: Where Design & Marketing Meet
What You’ll Learn
- Keep relevance, credibility, and navigation in mind when developing content
- Understand how Google is relying on the hidden signals of the user experience more than ever before
- Understand how persuasion is different from task orientation & why that’s important
Storytelling for UX
What You’ll Learn
- Realize that good storytelling takes practice
- Let stories persuade, by letting your audience think about something new
- Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories
- Understand why details you choose to leave out of your story can be as important as those you choose to include
Content Strategy: Maximizing a Business Asset
What You’ll Learn
- See content strategy (and its business value) defined and explained in plain language
- Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays
- Discover simple ways to introduce content strategy into your user experience design process
- Learn about the easy-to-use tools to plan, create, and govern your online content
- Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities
Writing Web Content that Works
What You’ll Learn
- Focus on giving information not on posting documents
- Break up long text into short pieces
- Create links using site visitors' words
- Recognize that site visitors are very focused on what they came for
- Write conversational sentences