Watch, listen & learn from
the world’s best UX experts.
Optimizing your site to be recognized by the search engines isn’t a lost art — it’s a requirement. To be found, your meta information and content components need to speak to the terms users input into organic search just as much as they need to work with Google's formula.
As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions? How do you get that knowledge from your head into everyone else's heads?
You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.
In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).
It's not clear when "quick and dirty" became a dirty phrase in the usability world. There are those that believe that testing must be scientific, and that takes time and money — luxuries not often available to many development projects.
However, it doesn't have to be that way. Useful insights can come just by having the chance to talk with and observe participants in the most informal of settings, such as cafés, trade shows, and the company cafeteria. You can get value from a quick test, even if you only have 2 days to pull it off, or don’t have a working design yet. Traditional by-the-book testing has its merits, but you can still get valid, useful results by cutting out the time-consuming and budget-busting expenses.
Usability testing expert Dana Chisnell knows what it means to work by-the-book – she co-wrote “the book” (The Handbook of Usability Testing) with Jeff Rubin. In this seminar, Dana will break down the process of collecting user research data, exploring the must-haves, the nice-to-haves, and the certainly-can-do-withouts. You'll learn how you can answer your essential design questions using methods that would make MacGyver proud.
This presentation is perfect if you have yet to conduct your first usability test. If you’re experienced with testing, Dana will show you some new ways to inject user research into those tight-on-resources projects that keep cropping up.