Strategy

Headshot of Christina Wodtke
Christina Wodtke

Radical Focus

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Getting a team to work together and achieve a goal can be as much about picking the goal as picking the team. Too many companies fail at making big changes or tackling big problems because they fail to focus, prioritize, and motivate all members of the team.

In this talk, Christina Wodtke, author of the forthcoming Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, will teach you how to tackle and realize big goals in a methodical way using Objectives and Key Results (OKRs). You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success. Christina has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams.

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Headshot of Jeff Gothelf
Jeff Gothelf

There is No Such Thing as UX Strategy. There is Only Product Strategy.

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.

In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:

  • Why carving out a separate “UX” strategy is detrimental to team and product cohesion
  • How collaboration between product managers and ux designers can help frame a holistic product strategy
  • How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
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Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

You’ll learn…

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating
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