Design Process

Agile, waterfall, a hybrid of the two … whatever your organizational structure and process, evolution is a vital aspect to growth. Find out about processes that help designers get data faster, communicate more clearly, and include their entire team on collaborative decision-making.

Headshot of Kim Goodwin
Kim Goodwin

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

You’ll learn…

  • Identify if your approach is contributing to bad stakeholder behavior
  • Extract the best information from stakeholders early in the process
  • Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
  • Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
  • Adjust your stakeholder approach based on the organizational culture in which they work
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Headshot of Jared Spool
Jared Spool

From UI21: Is Design Metrically Opposed?

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

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Headshot of Dan Brown
Dan Brown

Collaborative Design Discovery: Four Essential Techniques

You’ll learn…

  • Recognize when someone’s mindset is preventing them from doing their best work
  • Put creative mindsets to use to get the most exciting design alternatives out of your team
  • How the right mindset can help you see the design problem more clearly
  • Adopt behaviors that help you and your team to reach a shared understanding of the design problem, context, and direction
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Headshot of Nathan Curtis
Nathan Curtis

A Tour of Today’s Online Style Guides

You’ll learn…

  • Why examples are important and the best places to find inspiration for your style guide
  • How to create style guides even when you don’t have time
  • How to see your style guide with a critical eye for the purpose of fine-tuning
  • How to understand what your organization needs from your style guide
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Headshot of Jeff Gothelf
Jeff Gothelf

A 5-Year Review of Lean UX

You’ll learn…

  • Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
  • The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
  • Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
  • Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
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Headshot of Bruce McCarthy
Bruce McCarthy

Curing Shiny Object Syndrome: Prioritization Best Practices

You’ll learn…

  • How to bring disparate stakeholders together under a common framework
  • How to move past opinion, emotion, and personal agendas to set smart business goals
  • How to separate the merely good ideas from the truly great ones
  • How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
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Headshot of Brad Frost
Brad Frost

Working With Atomic Design

You’ll learn…

  • Identify the basic design elements that make up your website
  • Use these elements to create smart, scalable, maintainable designs
  • Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow
  • Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
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Headshot of PJ McCormick
PJ McCormick

Fostering Effective Collaboration in a Global Environment

PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.

Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.

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Headshot of Braden Kowitz
Braden Kowitz

Designing for Startups

Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?

Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.

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Headshot of Jeff Patton
Jeff Patton

Story Mapping for UX Practitioners:
Tying Agile & UX Together

You’ll learn…

  • How to build a story map—something you already use—from scratch
  • How to overcome the Agile dogma that often starts projects off on the wrong foot
  • Why the story mapping vocabulary can alleviate the lack of common understanding that comes with tying Agile & UX together
  • You can put this process in place for projects you’re working on right now
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Headshot of Leah Buley
Leah Buley

Lean Methods for the UX Team of One

You’ll learn…

  • Self-document. As you’re working, you’re also creating the pieces that you need for the deliverable. Nothing is created that can’t be shared and used.
  • Discourage time wasted on perfectionistic polishing of deliverables. Lowest fidelity necessary.
  • Understand where 20% of the work will bring 80% of the benefit. Designed to help you prioritize.
  • Understand that lean methods are those that do one thing at a time and do it well—answer a question, communicate a concept, establish a next step. Bite sized and with a purpose.
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